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Young and old alike enjoyed The Shires shopping centre's 25th anniversary celebrations at the weekend.
Highlights for youngsters were visits by Peppa Pig on Friday, April 10 and Shaun the Sheep on Saturday, April 11 with appearances at intervals throughout the day.
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Other entertainment of games and competitions with Heart radio included prize vouchers for the Odeon Cinema, Toys R Us, Bristol Zoo and tickets to Bowood and Bristol Aquarium.
The Shires' bear mascot, Samuel Salter Shires, named after Samuel Salter who owned the last wool mill which was incorporated into The Shires when it was built, was also out and about giving away sweets and treats.
The Shires opened in Trowbridge on April 10, 1990 after completion of a £25m development which transformed the town centre.
Current centre manager Sarah-Louise Moore, who cut a birthday cake with members of the Heart radio team, said: "We wanted to put on a show to mark the anniversary and for the celebrations to be remembered for a long time."
She thanked all the staff and tenants, both current and past, who had helped make the centre such a popular shopping destination over 25 years and said she was delighted people had joined in the anniversary activities.
The Shires, which has the town museum at its heart housed in Home Mills, one of the last working textile mills in Trowbridge, opened with only five occupied units, including ASDA, but within six months there were 19 and this quickly began to grow.
There are now 45 shops including two of the originals, Iceland and Clintons, who left for brief spells but have since returned. F Hinds, Holland & Barrett, Superdrug and Peacocks all opened in 1990 and are still in the centre.